Creative Direction
Universal Genève Heritage Relaunch
A cinematic return of heritage, craft and modern watchmaking.
For the Universal Genève relaunch, Black Skull helped create a live brand experience that treated the return of the maison as both a product moment and a story of heritage, craft and renewed intent.
Built around the concept of Le Couturier de la Montre, the show moved through the brand’s philosophy of functional beauty, its archival legacy and the new collection worlds of Prêt-à-Porter, Capsule and Couture.
Our work brought together creative direction, show structure, scenic design, video content design and creation, projection, cinematic sound, live spoken word, archival material and product reveal moments into one unified experience.
Panoramic LED, automated roller gauzes, projection mapping and layered visual content created a sense of depth, memory and transformation. Rather than presenting the watches as static objects, the experience positioned them within a wider mythology: the return of a house with history, intention and a renewed visual language.
The journey moved from founder story and archive material into the contemporary product reveal, creating a launch that felt intimate, cinematic and exquisitely composed.
For the Universal Genève relaunch, Black Skull helped create a live brand experience that treated the return of the maison as both a product moment and a story of heritage, craft and renewed intent.
Built around the concept of Le Couturier de la Montre, the show moved through the brand’s philosophy of functional beauty, its archival legacy and the new collection worlds of Prêt-à-Porter, Capsule and Couture.
Our work brought together creative direction, show structure, scenic design, video content design and creation, projection, cinematic sound, live spoken word, archival material and product reveal moments into one unified experience.
Panoramic LED, automated roller gauzes, projection mapping and layered visual content created a sense of depth, memory and transformation. Rather than presenting the watches as static objects, the experience positioned them within a wider mythology: the return of a house with history, intention and a renewed visual language.
The journey moved from founder story and archive material into the contemporary product reveal, creating a launch that felt intimate, cinematic and exquisitely composed.
Creative Direction:
@weareblackskullContent Design:
@blackskullstudio__Stage & Event Design:
@eggertandfriendsTalent and Casting Management:
@blackskulltalentMusic direction:
@kolabelloStage Management & Show Caller:
@cue2cueScriptwriter:
@tashfriscoStylist:
@angharadmerreyActress:
@marlenemarieukCreative Direction:
@weareblackskullContent Design:
@blackskullstudio__Stage & Event Design:
@eggertandfriendsTalent and Casting Management:
@blackskulltalentMusic direction:
@kolabelloStage Management & Show Caller:
@cue2cueScriptwriter:
@tashfriscoStylist:
@angharadmerreyActress:
@marlenemarieuk
